Perspectives.
Wondering my way forward, towards workable ideas. Observations, questions and curve balls I keep coming back to. On AI, marketing, organisations, generations and the stubbornly human parts in between.
Writing = Thinking × Wording. A Lens for Writing With AI, On Purpose.
All Perspectives › Writing = Thinking × Wording
You…
You…
One AI. Five Reasons to Use It.
A Perspective about efficiency, quality, exploration, scale and learning, and choosing what you want AI to improve before putting it to work.
We Are Content Creators First, Second and Third. Then, Marketers.
A Perspective on content marketing, AI and why producing more efficiently makes real marketing more important, not less.
Don’t Ask How Much AI Is in It. Ask How Much of You Is.
A Perspective on authorship, assistance and why what you bring matters more than how much AI you use.
I Think We Got the AI Arrow Backwards
A Perspective on human-empowered AI and why better outcomes start with what we bring, not what technology can do.
100% Written by Me. 100% Written With AI.
A Perspective on authorship, uncertainty and what it means to write with AI without handing over the thinking.
Prompting Is New. Briefing Isn’t.
A Perspective on briefing, judgement and why better direction leaves room for intelligence rather than prescribing the answer.
If Content Costs Nothing to Make, Why Exclude Anything?
A Perspective on strategy, subtraction and why cheaper content makes choosing what not to create more important than ever.